UNICEF SWEDEN SAYS “‘LIKES’ DON’T SAVE LIVES”: A new series of video spots from UNICEF Sweden urges viewers to support the organization not by liking them on Facebook, but by giving them money. In the video above, a young boy worries aloud about his health, and wonders if enough Facebook likes will save him. The two other new videos take a more “lighthearted approach,” says an article on The Verge.

DOCTOR SOLICITS LOVE STORIES: An article in the Philadelphia Inquirer tells how local geriatrician Danielle Snyderman has started collecting the love stories of her patients, as a way of better understanding them and improving their care. It’s a form of “narrative medicine,” see more below. (Hat tip to Andy Goodman’s Twitter feed.)

“NARRATIVE MEDICINE” PROGRAM AT COLUMBIA MED SCHOOL: An “Inside Stories” podcast episode from 2009, in which I speak with Rita Charon, founder of the Program in Narrative Medicine at the College of Physicians and Surgeons at Columbia University. Charon is an M.D. and a Ph.D. in English, and she combines the two disciplines by having doctors learn the back-stories of their patients — she says it improves doctor-patient relations and the quality of service.